Web Design: Decide On Business Website Colour Theme Carefully - Guide 006
Choosing the right colour theme for your website is a very important part of your web design.
Why is your website colour theme an important thing to consider for your web design?
It strengthens your brand image
It is easy on the eyes which encourages visitor engagement with your website
Colours are linked closely with moods and feelings
Bring wanted attention to Call-To-Action buttons and clickable links on your website
What are conversion rates?
Here is an article from Nielsen Norman Group by Jakob Nielsen explaining this in more detail titled:
What are Call-To-Action buttons?
A button on your webpage and website that you want your website visitors to click to move to a webpage of to a section of your webpage which carries important information or brings the visitor to a specific product, service or a contact page.
Here is an interesting blog that touches on colour themes by wix.com, the most popular user-friendly website building platform which is easy to train, manage and maintain titled:
BRAND IMAGE
The right colour theme is essential to strengthen your brand image online.
Preferably, I would recommend using your company logo design colour theme, a uniformity of colour that will make your website more attractive to visitors.
Here is an example of 2 sets of logo designs for The SEO Web Designer that follows the same colour theme as the website for white background, blue, black and white fonts (depending on the background used on).
The header business logo design is made more striking to bring attention to the brand while the footer logo blends into the background naturally.
RIGHT WEB DESIGN COLOUR THEME ENCOURAGES USER ENGAGEMENT
The 2 ultimate goals of the right web design is to:
rank well for keywords
improve your online presence and brand image
achieve high conversion rates
As described earlier, keep your website visitor engaged when he first clicks to visit your website. Keeping the website visitor engaged makes it more likely for the visitor to click one of your call to action buttons, which reduces bounce rates.
Having the right web design colour theme, is easy on the eyes and makes your website attractive to the visitor.
COLOURS LINKED TO MOODS AND FEELING
Colours are linked to moods and feeling.
For example, if you are in an ECO related industry, shades of green is the way to go.
Avoid using a mix of high contrast colours as these will affect how visitors view your website and the feelings that will create. High contrast colours cause discomfort to the eyes, especially for reading purposes.
For more on this topic visit my logo design guide blog title:
BRING WEBSITE VISITOR ATTENTION TO CALL-TO-ACTION BUTTONS
A right mix and choice of website colour theme for your web design will make your call-to-action buttons more inviting and attractive to click.
I hope that you have gained a valuable insight on why choosing the right colour theme for your company web design is an important part of your your business websites.
Are you looking for a web design service for your company website?
Contact me through email at mdyassink@gmail.com or call me at +65 93859409.
Alternatively, visit my web for more information on my web design service in Singapore.
Thanks for visiting and have a great week!
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